While General Motors has recently disavowed their social media and super bowl advertising efforts, a number of automakers have chosen to go in the opposite direction. Steve Shannon, Marketing Vice President for Hyundai Motor Company says this about the advertising platforms, "In addition to the fact that this is far and away the best-watched television program in the U.S., the social media opportunities continue to grow every year and we expect even more impact from this aspect of our advertising on the Super Bowl next year."1
Even though social media has been dubbed "...a fad," and Facebook ads specifically have been denounced by Chief Marketing Officer Joel Ewanick, Hyundai has different ideas. Considering that it was Ewanick himself who helped the South Korean automaker achieve growth in sales during the economic crisis due to its Super Bowl ads and efficient use of social media, Hyundai will use next year's Super Bowl advert to showcase the all-new Hyundai Santa Fe.
Ultimately, Hyundai has no intention to give up on any great advertising channels, especially when they've seen an increase in profits.
If you're interested in hearing more about Hyundai's advertising efforts than stay tuned to our Hyundai blog here on our website or stop by our car dealership in Cortlandt Manor, NY and speak to a member of our staff in person.
Sources:- 1 content.usatoday.com/communities/driveon/post/2012/05/another-shot-at-gm-as-hyundai-re-ups-for-super-bowl/1#.T7pYLIHpd8J - 2 http://www.thecarconnection.com/news/1076331_gm-punts-super-bowl-advertising#comments